About Matters of Facts

Matters Of Facts is my personal site where I’ll discuss various issues in research, highlight various trends that strike my fancy, and provide tips to researchers (actual ones and wanna-be ones) about various methods, approaches, challenges, etc.

And I will seek to do all of this with tongue firmly planted in cheek…

My first blog entries are now up! Click on “Blog” at the top of the page to investigate…

Accomplished, analytical Research & Insight Executive with expertise in internal and external sales leveraging, contract negotiations, team development, as well as qualitative and quantitative research methodologies.

  • 1st and 3rd party data usage/analysis

  • Client Presentations

  • comScore

  • Data Visualization (Tableau)

  • Digital Campaign Measurement/Effectiveness (Nielsen/Vizu, Millward Brown,
    Nielsen Catalina, Placed)

  • POS/Panel Data Analysis (IRI, Nielsen)

  • Primary Research

  • Qualitative Research Design/Analysis

  • Quantitative Research Design/Analysis

  • Questionnaire Design and Programming (Qualtrics, Surveywriter)

  • Research Method/Vendor Assessment

  • Research Team Leadership

  • Salesforce

  • Sales Team Support (RFP/RFI Responses), Training, and Education

  • Vendor Contract Negotiation

  • Vendor Management

  • Whitepaper Authorship

Some of the places I’ve worked: